Troy Carter

Troy Carter, the man behind Lady Gaga’s rise to prominence, is a Shark Tank investor and a leading advocate for diversity in tech. The Grammy winner and business executive share his insights with Inc. editor-at-large Leigh Buchanan on how to do it.

Rating
5/5
PERSONAL INFORMATIONDATA
REAL NAMETroy Carter
Birth Date14 November, 1972
Birth PlacePhiladelphia, Pennsylvania, United States
Age49 years
ProfessionMusic Manager
Zodiac SignScorpio
NationalityAmerican
Also Working AsTalent Manager, Investor, Entrepreneur
GenderMale
FAMILYDATA
MotherGilda Carter
DEBUT/FAMEDATA
FameShark Tank (TV Show 2015)
MARRIAGE/CHILDRENDATA
SpouseRebecca Carter
EDUCATION & NET WORTHDATA
SchoolWest Catholic Preparatory High School

More Information About

Troy Carter is the co-founder and CEO of Q&A, a music and technology startup. He was previously chairman and CEO of Atom Factory, a talent management and full-service film and television production firm. He was also the global head of Spotify’s creator services.

Life

Carter left out of West Philadelphia High School in 1990, at the age of 17, to pursue a career in the music industry with his high school rap duo 2 Too Many, and was eventually signed to Will Smith and James Lassiter’s label WilJam Records. After the group’s contract was terminated after a year, Carter went on to work in the studio for DJ Jazzy Jeff and as a personal assistant for Lassiter. Carter attempted to start a creative relationship with Will Smith’s recording studio in Philadelphia when he was 22 years old. He was marketing rap events for musicians like The Notorious B.I.G. in Philadelphia a year later. Carter met record producer Sean Combs through this, and he was hired as an intern for Bad Boy Records in New York City for a year and a half.

2007

Carter has managed a slew of additional acts after signing Lady Gaga in 2007, including John Legend, Greyson Chance, Mindless Behavior, Priyanka Chopra, Lindsey Stirling, Meghan Trainor, The Ceremonies, and Pia Mia. In 2014, Lady Gaga sacked him.

Shark Tank (2015)

He is a member of The Aspen Institute’s Henry Crown Fellows class of 2012. He serves on the board of advisors of State.com, an ‘opinion-network’ start-up. Carter made an appearance as a guest Shark on Shark Tank’s seventh season, which premiered on October 9, 2015. In 2016, Oprah Winfrey nominated Carter to her Super Soul 100 list of visionaries and outstanding leaders.

Spotify

Carter revealed in July 2018 that he would leave Spotify in early September and take on an advisory position. Carter was accused of failing to return a debt by Ithaca Holdings in a case that was settled out of court in 2019.

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